Show MoreCoca Cola Advertisement Analysis
As I read the Coca-Cola ad, the first thing I notice is the word “America” because of its very large size and very appealing font. I believe the advertiser’s emphasis on the virtues of the word were to appeal to an audience, which would be all of America, and to sell its product. Doing this allows the consumer feel as though they aren’t discriminative because they call for such a broad and large audience not just one certain group of people. This also makes the advertisement seem more friendly in a sense, meaning its light hearted, because when an ad speaks to a specific group of people the others who aren’t a part of that group see it feel left out in a sense and may not even read it. The advertiser may…show more content…
When an advertiser does this it almost puts the product right in your hand and gives you the choice to put it down or keep it. Its presentation is pretty straight forward, given that it is from an older advertisement it is in black and white, so I feel like the meaning of the words are not being taken away on the count of colors. Colors are a way to catch one’s attention, which should be appealing to the eye, for example bright colors that look good together, color such as brown or a dull red aren’t very appealing, but they can be depending on what is being sold.
Some words and phrases in the advertisement could help me specify the age group, education level, socioeconomic background of the audience. The age group I’d suggest would be about young adult and older, because I couldn’t imagine this ad being aimed at anyone under 16. I couldn’t see such thing because they haven’t lived long enough, in the ad it says, “It’s a trip down a dirt road in a beat up old jalopy.” a jalopy is an old school car built back in the day, even a little before my time. It was an old-style class stock car racing in America, there for maybe that was aimed for an older audience that would bring back memories to them. I honestly don’t sense a certain education level besides if you are too young to read. The ad isn’t a scholarly article so it’s not hard to read from higher level education. There is also no specific or specified socioeconomic group
Coca-Cola Advertisement Essay examples
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What could possibly be more American than apple pie, baseball or the anonymous World War II kiss? Coca- Cola, of course! Coke’s strong pathos resonates as a symbol of America’s golden years. The Coke bottle montage adorned in pictures of unforgettable American events, artists and past times embodies what it truly means to be American. To be American means to take pride in your country and represent as a unit, not as an individual. All the components that have compose this montage grasp the concept of American patriotism.
One of the most identified brands in the world: Coca-Cola has distinguished itself as a symbol of American pride. Since, its 1886 debut, Coca-Cola has been the world leader in “Delicious and Refreshing” soft drinks.…show more content…
The revolution lead to a revolt as well as the rebirth of the old classic coke. Two new campaigns were introduced after the consumer crisis in 1985: the most popular Red White and You, pathetic appeal for Coca-Cola classic and the Catch the Wave for the new taste of coke (“The Real Story of New Coke”). During the summer, Coca- Cola announced the taste variance; frantic consumers purchased coke in bulk hoarding the remains in their homes while others formed protest bands with claims to having brought back the original formula. Coke’s prior history is significant because they used their short fall as a comeback. For instance if you fail a test but then study harder for the next one and receive a passing grade, you have redeemed yourself. Same with failing in an area of life there is still a chance reclaim the past downfall to enrich the future.
The dominance of recognizable red and white signify America patriotism. Red compels audience’s attention, the company’s power, and power in general. For example, the 1985 soft drink revolution appalled Coca-Cola’s risk to go above and beyond to gain customer satisfaction. Mr. Goizueta mentions, “that it sent an incredibly powerful signal ... a signal that we really were ready to do whatever was necessary to build value for the owners of our business” (“The Real Story of New Coke”). The white color used as a primary background is neutral to allow the other